Surely many F1 fans had a question of cost. And here you need to go through in order and understand all aspects. For example, sponsorship. This can be done at different levels. You can act as a global partner of the championship, and there are already several such options. But it costs quite a lot. For example, Rolex invested about $45 million in 2021. But sponsorship has a number of serious privileges. First of all, this is the status of exclusive suppliers and the presence of huge posters throughout the track.
There are also sponsors of individual teams, which today are about 300. Here the price of the contract may vary depending on the level of involvement in the enterprise. If you want, you can invest only 100 thousand dollars. On average, a sponsor gives more than half a million dollars.
Branding costs start at $1 million, and sponsorship will be highly effective if you invest between $3 million and $5 million. In this case, the benefits for the company will be much greater.
A deal from 20 to 50 million makes it possible to call the sponsor the title one, and here such a privilege already appears as a name in the team name. For example, Mercedes receives $42 million a year from Petronas.
You can sponsor pilots. But more often than not, it is the rider who brings the sponsor to the team, but then they leave together.
It all depends on the type of track, it can be both street and stationary. Not so long ago, data on contributions were published, where F1 receives the right to host stages. For the year you can get about 711 million dollars.
The largest amounts are paid by the organizers from:
In Europe, the cost will be slightly lower.
As for operating costs, there are also some peculiarities. If this is a street race, then it will take almost 58 million. This is about full preparation.
In the case of stationary events, then everything depends not only on the country, but also on the project. If you take everything from scratch, including earthworks, then the amount exceeds $ 250 million. It was in Austin, but in Abu Dhabi they had to shell out 1.3 billion.
Of course, there are two scenarios, either buy a team, or create it from scratch. If this is a ready-made option, then you need to take into account its history and current situation.
In fact, earlier the teams changed very quickly, someone lost interest, others had better offers, sales, and so on. History knows situations when the leader gave the command simply for the repayment of all debts. For example, when Audi came, even with phased work, it took about 450 million. All this is due to the updated regulations.
But when creating a team, more investments will be required, because you need to make at least a contribution of 200 million. Of course, you also need to acquire a base, create offices and purchase equipment. Staff salaries, daily expenses and the creation of a car, all this will also fly into a round sum.
The average price is also 400 million per creation. But there are no limits here.
If we take the shareholder value, then it is 4.4 billion dollars, while the total amount reaches 8 billion. Such estimates were almost 7 years ago. Forbes says that this is the largest sports empire, which is estimated to date at 17.1 billion. Other publications indicate an amount in excess of 20 billion.